Testing and tracking go hand in hand and are vital to any online marketing venture. This is especially important if you are using any sort of paid or PPC advertising, such as Google AdWords, to drive traffic to you network marketing sites. In order to gauge the effectiveness of your online network marketing campaigns and make adjustments to maximize your ROI, you have to know where your visitors came from, where they went as they traveled through your website, and how long they spent there.
I’ll be discussing the methodology of tracking and testing your online network marketing efforts in depth in future posts; but for now I’d like to make you aware of an indispensible free tool from our friends at Google – Google Analytics. [Read more...]
